Screenshots of hum by Colgate app: personalized brushing guidance, real-time feedback, and rewards that drove measurable improvements in user habits.
Connected Health Product | IoT + Mobile Apps
I led product design for Colgate's hum by Colgate connected oral care ecosystem, designing the companion app experience that increased user retention and engagement through rewards, challenges, and personalized brushing guidance. I partnered with cross-functional teams including engineering, marketing, and clinical research to create an AI-powered platform that achieved a 4.7+ app store rating and drove measurable improvements in brushing time and coverage. The product won multiple awards including Fast Company's World Changing Ideas and CES Innovation Awards, and now serves millions of users globally across multiple markets