Hum by Colgate was designed to be a more approachable smart toothbrush that helps people brush better, with real counter-top appeal. The hum app guided people to brush where they were missing, learn better habits, and improve their oral health.
I led product design for Colgate's hum by Colgate connected health ecosystem from concept to market launch. I directed cross-functional teams to deliver iOS/Android apps serving millions of users with 4.7+ app store rating and designed experiences that drove measurable improvements in user engagement, retention, and health outcomes.
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